Meghan Moore Counseling

Mental health and therapy are more important than ever, so when Meghan reached out with her vision, I was genuinely excited to help bring it to life. She imagined a dandelion with a few wisps drifting away—symbolizing growth, release, and transformation.

At first, it seemed like a straightforward concept, but capturing the delicate, airy feel of a dandelion in a simplified design was more complex than expected. Because dandelions are inherently three-dimensional, they don’t always translate easily into flat icons. After plenty of exploration and refinement, I created a version that may not be a literal dandelion, but instantly reads as one—evoking just the right feeling.

To complement the symbol, I chose a font pairing that balances professionalism with warmth—welcoming yet polished. Paired with a calm, inviting color palette, the final result is a brand identity that feels both grounded and uplifting.

And the monogram? It’s bold, beautiful, and leaves a lasting impression—exactly what we were aiming for.