Top Floor Tile

Top Floor Tile was a business venture that I was asked to provide the visuals for. Two men ran the company alone and I really wanted their fun yet professional personalities to shine through in the branding. The logo consisted of a tiled pattern that had the “TFT” acronym placed within, but with rounded corners to modernize the look. I went with a classic sans-serif that would pair nicely with the natural and geometric shapes of the patterns and logo. Black and gray allowed the color palette to stay neutral, but I chose a pop of terracotta burnt orange to really warm up the visuals. The final result was quite eye-catching and I even got a pretty sweet beer coozie out of it.