Deep Eddy Vodka is one of those brands that instantly evokes a sense of summer—bright, fun, and effortlessly refreshing. While working with a liquor distributor in the St. Louis area, I had the opportunity to design a variety of Point of Sale materials to promote the brand across Missouri.

One standout project was this vibrant banner, created for display at multiple accounts around the Lake of the Ozarks. Designed to spotlight handcrafted cocktail features, the final piece stayed true to Deep Eddy’s brand standards while using bold, contrasting colors to ensure high visibility—whether you were walking by on land or cruising past by boat. It’s eye-catching, on-brand, and made to shine in the sun-soaked energy of lake life.