This vibrant summertime flyer for Absolut Vodka was created as part of a seasonal push to promote fun, easy-to-make cocktails in retail environments. The goal was to capture the spirit of summer with a bold, tropical aesthetic while showcasing a variety of refreshing drink recipes.

With a playful flamingo floatie, crystal-clear water, and a striking Absolut bottle front and center, the design immediately grabs attention. Each featured cocktail is paired with bright, colorful imagery and simple step-by-step recipes to inspire customers and drive engagement. From the citrusy “Absolut Lime Mule” to the fruity “Absolut Waterlemon,” the final piece strikes the perfect balance between on-brand sophistication and laid-back summer fun—making it easy for shoppers to turn up the flavor all season long.